Frida: Must-have brand for your postpartum recovery

When I first became pregnant, I was so focused on the birth itself that I completely overlooked the postpartum period. I envisioned labor as it's portrayed in movies: sudden water breaking, frantic rushes to the hospital, and dramatic deliveries. These dramatizations left me with the impression that childbirth was simply terrifying. I was determined to avoid a scary birth experience, so I immersed myself in reading and seeking advice. However, while I was mentally preparing for childbirth, I had no idea what awaited me afterward.

Bridging generational gaps: Preparing for motherhood with a full picture

My mother had mentioned experiencing the "baby blues" after my older sister was born, describing how lonely she felt at 21 with a newborn when my father was at work. I couldn't imagine being in her shoes at that age… but whenever I tried to get more information from her or other women of her generation, they often responded, "Well, all moms go through it. You will, too!" The focus seemed to be on the joys of motherhood, leaving out the challenges that come with it. While I understand it's essential to cherish the good moments, I believe having a full picture helps us prepare adequately.

I'm very happy to see how our generation is doing things differently. We are not scared to discuss pregnancy, labor, and even postpartum depression. Yet, one thing still seems missing: open discussions about what happens to our bodies after childbirth. Fortunately, brands like Frida Mom are opening up conversations that we desperately need.

Breaking taboos: How Frida Mom advocated for new mothers

In 2020, Frida Mom created an ad that depicted the raw realities of postpartum recovery—a new mother waking up at night, struggling to walk to the bathroom, and using the Frida Mom Postpartum Recovery Kit to care for herself. The ad showed no nudity or inappropriate content but was considered "too graphic" and was ultimately banned from airing during the Oscars by ABC and the Academy. This decision highlighted society's discomfort with acknowledging new mothers' real and raw experiences. I guess it wasn’t cheerful or sexy enough. But despite the ban, Frida Mom succeeded in sparking a much-needed dialogue. And by being so raw in their messaging, they advocate for open conversations about women's health and the realities of motherhood.

In my third trimester, my best friend, who had already given birth, told me, "If there's one thing you absolutely need after giving birth, it's the Frida Mom Postpartum Recovery Kit—your vagina will thank you!" She gifted it to me at my baby shower, and it was one of the best gifts I received. Like many moms, I needed to know the truth to prepare myself and make the transition into motherhood smoother. I'm so grateful she recommended this kit because it was indeed a lifesaver. I genuinely believe it's something every mom needs after a vaginal delivery. It includes essentials like perineal cooling pad liners, healing foam, and a peri bottle designed for easy cleaning—all indispensable items that help your body recover from the physical pain of childbirth.

What I appreciate most about this brand is that its products are genuinely made by moms, for moms. I also love how it considers the entire maternity journey, offering products from fertility to postpartum and baby care.

Essential products for postpartum recovery

If you are in your third trimester and preparing for either a vaginal or c-section delivery, these Frida Mom products take the guesswork out of recovery:

• Postpartum Recovery Kit
• C-Section Recovery Kit

Hope this helps!

Coco

Please note: I am not affiliated with this brand and do not receive any commission or compensation for sharing links to these products. I recommend them purely based on my personal experience and belief that they may be helpful to you.